Chef Gordon Ramsay is launching a range of kitchen cookware this fall, which will be on display and sold exclusively at the discount US retailer Kmart. Contrary to the belief of several, Ramsay, the owner of London's high end restaurant Petrus, informs that the range of kitchen cookware will be priced reasonably so that more users can transform home cooking into fine dining experiences.
Ramsay gained popularity as a global Chef because of hosting programs like Hell's Kitchen and MasterChef on television. He is known to have lent his name to a line of glassware, plates and pots, teaming up with Royal Doulton in the past. With the new kitchen cookware range, he will join the likes of Jamie Oliver who also have their own lines of kitchen cookware.