From the "Dancing Baby" to the "Star Wars Kid" some online videos have gone from YouTube to being overnight smash hits across the spectrum of pop culture. The millions of Internet users are also online viewers opening a whole new market for getting noticed. Unfortunately, this tactic is no longer a secret with billions of videos uploaded on YouTube alone. This makes it essential to use clever techniques to promote your online video.
The most basic tactic to get your video out there is to email it to everyone you know, and even strangers that form your target group. Keeping the target audience in mind, send it to any websites or blogs that cover topics in your video or that cater to people that are interested in those topics. You can utilize their comment sections to paste links.
Use the power of social media by posting it in all of your applications along with links to your video in your status updates. Try to get your family and friends to do the same. Remember not to restrict yourself by uploading it to only one social video site like YouTube; upload it to all of them.
There are also traditional means of promoting your online video. If it is related to a current news story, you could even draft a press release and submit it to newspapers or television news programs. And if it is of high-quality, consider entering it into a film competition, either online or in a theater.
Furthermore, if you're interested in making many online videos or want to feature the subject matter of the video beyond just the video, create your own website. This opens up even more ways to bring in viewers. A great way to bring traffic to videos on your site is having links on other sites directing potential viewers to yours, a technique known as affiliate marketing.